Coerce post new video

Coerce release the visual accompaniment to the 'Prince Welfare' single and announce their last bi-city home town shows for 2011.

'Prince Welfare', lifted from the ARIA nominated Ethereal Surrogate Saviour album, is a spotlight on the darker side of suburbia. The video clip itself is dark and conflicting, matching the lyrical content with an abstract adaption of a drug fuelled life.

Filmed by Mahmood Fazal over two days at VCA, Melbourne, the idea was to move away from the traditional fast pace video clip. Matthew Adey (from Coerce) who conceptualised the clip said 'I wanted to create a mood that was austere, awkward and confronting to give the sense of an overbearing desperation and the 'rat in a cage' type mentality of humanity. That said, creating a video clip with a story line in a few short moments is absurd so we played with light and the more concentrated elements of what the music players were doing, rather than a band banging their heads to a backing track'.

Watch the video for 'Prince Welfare' below.