Mediaskare launches sub-label

Mediaskare Records has launched a new subsidiary label, Rite Of Passage Records. The label has announced its first three signings, Australia’s own Creations, as well as Float Face Down and Stand Your Ground. All three bands will have albums released by Rite Of Passage by the end of the year.

Mediaskare owner Baron Bodnar had the following to say regarding the new label: “Rite Of Passage Records is the perfect model for an independent label like Mediaskare to really develop and nurture up and coming acts that we feel have a long and bright future without exposing them to too much too soon. A big problem in the current state of music is that instead of really taking the time to develop bands, labels are throwing them out to the wolves right away and their longevity is dramatically cut short.”

Creations will be the first artist to release an album through Rite Of Passage, with their debut studio album "The Gospel" set to be released mid-2011. Meanwhile, New Jersey’s Float Face Down and Tennessee’s Stand Your Ground are currently in the studio recording their album, which will see release later this year.

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