Fear Factory release new video
Following their highly anticipated appearance at the Big Day Out festival last month, the first video from Fear Factory’s forthcoming album Mechanize can now be viewed online at Stomp TV. “Fear Campaign” was directed by the team of Ian McFarland and Mike Pecci for Boston-based, Emmy nominated Killswitch Productions. The clip was filmed in Los Angeles with additional photographic elements and all post production completed in Boston. In a recent interview with Revolver Magazine McFarland and Pecci revealed details about the video’s themes and creation. “Burton (C. Bell, vocalist) is an extremely creative person and he had some very specific visuals in mind,” says Pecci. “He said that he wanted to bombard the audience with rapid images that supported his lyrics. His direction was ‘fast and intense with loads of subliminal images and symbols.’ With that, Ian and I went to the drawing board and started our normal process of deconstructing an idea and rebuilding it from the groun...
Following their highly anticipated appearance at the Big Day Out festival last month, the first video from Fear Factory’s forthcoming album Mechanize can now be viewed online at Stomp TV. “Fear Campaign” was directed by the team of Ian McFarland and Mike Pecci for Boston-based, Emmy nominated Killswitch Productions. The clip was filmed in Los Angeles with additional photographic elements and all post production completed in Boston.
In a recent interview with Revolver Magazine McFarland and Pecci revealed details about the video’s themes and creation. “Burton (C. Bell, vocalist) is an extremely creative person and he had some very specific visuals in mind,” says Pecci. “He said that he wanted to bombard the audience with rapid images that supported his lyrics. His direction was ‘fast and intense with loads of subliminal images and symbols.’ With that, Ian and I went to the drawing board and started our normal process of deconstructing an idea and rebuilding it from the ground up.”
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“Our goal was to make a video that was inspired by all those really cool stock footage 90’s music videos, but rather than using stock footage of the atrocities of the world, we decided to shrink those things down to single images and objects that can be identified as the tools used to create those problems,” adds McFarland.
“Fear Campaign” is the second single from Mechanize. The song follows the already successful path of “Powershifter,” the first single which has had over 400,000 online plays since its introduction in mid-November.
Mechanize features the highly reported reconciliation of vocalist Burton C. Bell with original guitarist Dino Cazares. Along with bassist Byron Stroud (Strapping Young Lad) and journeyman drummer Gene Hoglan (Dethlok, Strapping Young Lad), the album also welcomes back the involvement of keyboardist/producer Rhys Fulber (Front Line Assembly). BraveWords.com says, “combining just the right elements of their own past, present and future, with Mechanize, Fear Factory has achieved instant excitement and an immediate adrenaline boost. In a word: essential.”
Killswitch Productions is owned by director/producer Ian McFarland. McFarland with partner Mike Pecci have directed videos for Meshuggah, Agnostic Front, Sick of It All, All That Remains, and God Forbid. Prior to filming “Fear Campaign,” Killswitch Productions completed work on Meshuggah’s concert film, Alive.
The direct link to view “Fear Campaign” is http://www.stomp.com.au/videos.aspx.
Mechanize is out February 12th via Stomp Entertainment.
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