Beartooth Release Touching Music Video For 'Sick Of Me'

Somewhat reinvigorating my interest in Beartooth in the process. 

Last week, Beartooth released their music video for 'Sick Of Me', and it totally passed me by, as I saw it and moved on with my life out the sheer fact that it was Beartooth and that I just simply didn't care.

Then yesterday, while watching Silent Planet's music video for their terrific track, 'Understanding Love As A Loss', the YouTube 'up next' feature took me over to this new clip from Beartooth while my mind was just getting lost in another browser tab. And I'm glad that it did take me to this new video before I could close said tab.

Culled from their rather overrated second album, 2016's 'Aggressive', the albeit catchy and uplifting song 'Sick Of Me' has been given a wonderfully touching video. With both live and documentary footage spliced in throughout, it starts off with a trio of interviews with three individuals who were able to fight off their depression and take inspirational steps towards their improving their lives.

First up is a former Marine, Ernesto, who after his wife left him (while on fucking deployment, no less) fell into depression and almost took his own life. Combatting this deep lull in his mental health and to honour and raise awareness for the staggering 22 veterans that kill themselves in the U.S. every single day, Ernesto walked a mammoth 22,000 miles from Clarkesville, Tennessee and finished at Los Angeles. What a dude!

Second up, Katie who after moving into the sub-bathed and vapid L.A. seven years ago and in the middle of family and financial problems, and with no friends able to help, fell into the throes of depression. But she then turned that depression into positive physical activity in the form of wall and rock climbing - even conquering who her own personal fear of heights in the process. Since that, she's not at one with nature and the wider outdoors.

Thirdly, after feeling lost in her life and going through a low level of depression, Portia turned to the world of cosplaying for her escapism and she's since found a whole new and supportive community for her life and new-found hobby. And man, she pulls off cosplaying as Street Fighter's Chun-Li and X-Men's Storm so goddamned well!

Then finally, Beartooth's frontman, Caleb Shomo, deliveries his own mini-interview about his well-documented battles with depression in the past and how his band's music has helped him greatly. Honestly, that's kind of a moot point for the singer by now in their career, but the intent of his message and this clip's intent is a highly positive one, and one I commend.

Outside of the music video, however, the band have released a "Sick Of Me” t-shirt - which you can purchase here - with 100% of the Net Proceeds being donated to NAMI (the National Alliance On Mental Illness, not the One Piece character of the same name).

Check out the inspirational yet rather inconsistent visual production (and those unnecessary live shots in the middle) of 'Sick Of Me' below.

Also, I quite liked the use of the riff from 'King Of Anything' at the start of the clip.