Upon A Burning Body missing vocalist a publicity stunt

Sumerian Records have updated fans, observing a Facebook update from Upon A Burning Body, which stated frontman Danny Leal was reported missing, was nothing more than an ill-conceived “publicity stunt.”

Upon A Burning Body originally posted the following online:

“Breaking News: Danny Leal (singer of Upon A Burning Body) has been reported missing. He was last seen in his home town of San Antonio TX on Monday, June 30th.”

However, Sumerian Records was quick to elaborate with a statement suggesting it was a hoax.

I woke up to a ton of missed calls and just saw all this stuff about Danny Leal of UABB posing as that he's been abducted or kidnapped. My phone hasn't stopped ringing since. As a child, we all learn the story "The Boy Who Cried Wolf" and it sticks within our consciousness for a reason. I do not condone this type of publicity stunt. This was done behind my back and I am not OK with it.

In my eyes, there's never a time to use the possibility of real-life abduction, injury or murder of someone you care about to promote anything, especially an album. If you need to resort to that, then you have lost the plot. We as a society should have evolved past that way of thinking by now and especially within the rock/metal community, given all the tragedy that has happened in our world over the past few years. There are some people who owe us an apology.

- Ash Avildsen, Creator & CEO of Sumerian Records.